From the day I opened my first flower shop as a teenager, technology has played a major role in the success of my businesses. Even at an early age I recognized that unleashing the power of technology could significantly enhance my marketing capabilities, streamline my operations and provide the means to drive sales like few other tools. When I couldn’t find the proper solution to a problem, I created my own, often reselling my customized solutions to other small businesses with the same needs.
This understanding and use of the power of technology was critical as we grew Edible Arrangements into a global icon. Our constantly evolving proprietary software solutions, created by my technology company Netsolace, have given Edible Arrangements and our franchisees a significant competitive advantage and, in my opinion, is a major reason for our success.
Interestingly enough, I have found that even today there are many that still don’t embrace technology and understand the true impact that it can have on their business. In part, this is understandable, as keeping up with advances in technology can be overwhelming and even a little scary. I was lucky enough to have become a “technophile” early in life, but I completely understand the “technophobes” among us.
That is why I am so excited about my latest business venture, Naranga, a new technology company designed to help franchise companies and small businesses take advantage of emerging technologies to integrate their sales, operations and marketing activities.
Earlier this year I acquired proven franchise solutions provider eMaximation. It has been rebranded under the name Naranga, and we have focused over the past few months on improving existing systems as well as expanding the suite of products and services.
Naranga’s products will allow franchise chains to take control of their brand with simple, flexible tools that drive sales, improve operational efficiency, and allow them to easily connect with their franchisees.
In addition to previous products available through eMax, we have added new solutions that can be customized to meet the specific requirements of a franchise chain and eliminate the need to use multiple resources to meet all the technology needs.
The bottom line is that we are making it as easy as possible for others to take advantage of the latest advances in technology in order to become even more competitive in the marketplace.
In addition, all applications are developed with a mobile-first approach. To meet the needs of today’s highly mobile professional, it is critical to design for mobile tools such as smart phones and tablets first, then apply those applications to more traditional formats. This allows us to produce innovative experiences that unlock new ways for franchisors to interact with their customers and their franchisees without having to become experts in technology!
I hope you will visit our website at naranga.com to learn more about this exciting new company or call 800-900-8321 and our experienced and talented team will be happy to discuss your needs and how we can help.
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