After years of planning and hard work by the amazing Edible team, our franchisees and our agency partner Havas, I am very excited to announce that we have officially kicked off our transformation with a new “Edible is ❤ible” campaign. It launches just in time for one of our biggest holidays and the most important day for us all, Mother’s Day.
Continue reading “It’s an Excitible time for Edible”
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As part of a joint program by the International Franchise Association®, the Department of Veteran Affairs and the SMI Center For Business Acceleration, I was asked to share my thoughts on how we’ve been so successful in branding Edible Arrangements® in such as short amount of time. In my opinion, the key to creating an iconic brand is to learn other successful entrepreneurs while surrounding yourself with a talented team of creative professionals. You can watch the full interview with Sales Bench™ below.
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